ABOUT ME

Welcome! I'm Sharon D'Costa, a passionate innovator with a knack for seeing patterns and opportunities where others might not. My journey has been diverse, spanning corporate, entrepreneurial, and academic fields, all united by a common thread: a continuous pursuit of creative solutions that drive meaningful change.

My expertise spans brand management, digital marketing, ecommerce, and entrepreneurship, supported by a diverse background in managing iconic brands and teaching innovation programs worldwide.

With an MBA in Business Design and Innovation, I bring a blend of creative and strategic thinking to every project.

Professional Experience

I am an entrepreneur, former brand manager, and global university lecturer. I founded and currently direct WebaWeek, an express digital marketing and creative solutions studio that caters to startups and SMBs worldwide.

Some of my other notable ventures include:

BuildThatSkill.com, an edTech and microlearning platform and Coursera Affiliate partner.
.ManikinThreads, the real-world extension of a successful metaverse fashion brand.
EraTrails.com, a heritage travel blog and Amazon affiliate partner.

My day-to-day work involves creating bespoke brand solutions and developing comprehensive digital strategies, all grounded in user research, data-driven insights and close client collaboration. I continuously innovate and generate new business ideas, both for my clients and my own ventures. I believe that versatility is the key to navigating the fast evolving business world.

At Mattel, I had the privilege of managing iconic brands like Hot Wheels, Scrabble, and Disney. I developed innovative marketing strategies that achieved record-breaking results and pioneered efforts to broaden the target market, reaching new customer demographics for the first time.

Additionally, I taught courses in Business Management, Entrepreneurship, and Innovation across renowned universities in Australia, the USA, and the UK. This experience allowed me to share my passion for practical, real-world applications of business principles with business students around the globe and inspire them to bring their startup dreams to life.

For more details on my professional journey and to connect, please visit my LinkedIn profile.

Innovation Process and Approach

I approach innovation with a blend of creativity and strategic analysis, working closely with clients at every stage.

Client Collaboration: I start by engaging with you to understand your brand, industry, and target audience in depth. We communicate openly to ensure that your vision and goals are at the forefront of the process.

Market & Trend Analysis: I conduct thorough research to identify market gaps and emerging trends, providing a solid foundation for innovative thinking.

Creative Ideation: Drawing inspiration from diverse fields, I brainstorm unconventional yet user-centered ideas. I involve you in the ideation phase, ensuring the concepts align with your brand's identity and objectives.

Concept Development: I refine the ideas into detailed proposals and visual depictions. This hands-on approach helps in visualizing the potential impact of my proposed solutions.

Implementation Strategy: I collaborate with you to fine-tune and bring the selected ideas to life, ensuring they are practical, actionable, and aligned with your business' goals and customers' needs.

By involving you throughout the process, I create tailored solutions that not only address your business challenges but also position your brand for long-term success.

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ABOUT ME

Professional Experience

Innovation Process and Approach

I approach innovation with a blend of creativity and strategic analysis, working closely with clients at every stage.

Client Collaboration: I start by engaging with you to understand your brand, industry, and target audience in depth. We communicate openly to ensure that your vision and goals are at the forefront of the process.

​

Market & Trend Analysis: I conduct thorough research to identify market gaps and emerging trends, providing a solid foundation for innovative thinking.

​

Creative Ideation: Drawing inspiration from diverse fields, I brainstorm unconventional yet user-centered ideas. I involve you in the ideation phase, ensuring the concepts align with your brand's identity and objectives.

​

Concept Development: I refine the ideas into detailed proposals and visual depictions. This hands-on approach helps in visualizing the potential impact of my proposed solutions.

​

Implementation Strategy: I collaborate with you to fine-tune and bring the selected ideas to life, ensuring they are practical, actionable, and aligned with your business' goals and customers' needs.

​ By involving you throughout the process, I create tailored solutions that not only address your business challenges but also position your brand for long-term success.

By involving you throughout the process, I create tailored solutions that not only address your business challenges but also position your brand for long-term success.