Sharon D'Costa's Personal Website | Scrabble at the Mumbai Book Fair

SCRABBLE AT THE FIRST EVER MUMBAI BOOK FAIR

A 9-day brand engagement and PR event for Scrabble at the first Mumbai Book Fair.

I led the conceptualization, planning, setup, execution of the event within a time frame of one week (and occasionally anchoring as well) with the help of a team of interns and an event partner, Revelation Events.

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SCRABBLE AT THE MUMBAI BOOK FAIR

Brand engagement and PR event for Scrabble at the Mumbai Book Fair

The first ever Mumbai Book Fair

Powai, Mumbai, 2013 Organizers - Spandan Scrabble Brand Marketing

The first ever Mumbai Book Fair

Scrabble Brand Marketing

The Scrabble Zone - Brand event

Scrabble-Sprint -Brand event

I tried a new play pattern as an alternative to the regular long-drawn format. It involved 2-minute pop-culture themed challenges and was a hit with kids and grown-ups alike.

Scrabble brand event photo collage

Scrabble Brand engagement event

Event collateral

Celebrity participation

Visitors to the Scrabble Zone included Prahlad Kakkar, Amish, Rahul Ram. Also Abhijeet and Rashmi Bansal Scrabble Brand Marketing

SCRABBLE FOR A CAUSE

Logic Centre & Community Welfare Association, an organization that works for welfare and education of less privileged children

The results are in..

Scrabble Brand Marketing

1/1

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MATTEL AND BARISTA LAVAZZA CAFE SCRABBLE CHAMPIONSHIP, 2013

Partnered with Barista Lavazza and the Scrabble Association of India to launch a ‘Café Scrabble Championship’ across 101 cafés in 8 cities, reaching an audience of over 300,000.

Barista Lavazza Cafe Scrabble

Scrabble Brand Marketing

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CAFE SCRABBLE CHAMPIONSHIP

IN-STORE CONSUMER ENGAGEMENT ACTIVITIES

On a lighter note...this is a selection of fun in-store activities I designed for various Mattel brands across scattered trade and modern retail formats.

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IN-STORE CONSUMER ENGAGEMENT ACTIVITIES