SCRABBLE AT THE FIRST EVER MUMBAI BOOK FAIR
A 9-day brand engagement and PR event for Scrabble at the first Mumbai Book Fair.
I led the conceptualization, planning, setup, execution of the event within a time frame of one week (and occasionally anchoring as well) with the help of a team of interns and an event partner, Revelation Events.
*Click on an image for more information
MATTEL AND BARISTA LAVAZZA CAFE SCRABBLE CHAMPIONSHIP, 2013
Partnered with Barista Lavazza and the Scrabble Association of India to launch a ‘Café Scrabble Championship’ across 101 cafés in 8 cities, reaching an audience of over 300,000.
IN-STORE CONSUMER ENGAGEMENT ACTIVITIES
On a lighter note...this is a selection of fun in-store activities I designed for various Mattel brands across scattered trade and modern retail formats.