Sharon D'Costa's Personal Website | Portfolio

PORTFOLIO

BRAND MARKETING

**Click on the images for more information. *Confidential information excluded

Guinness World Record - Hot Wheels

For Mattel India

Sharondcosta.com
Brand Marketing

© Sharon D'Costa, 2015

Scrabble - Mumbai Book Fair, 2013

PR event at the first ever Mumbai Book Fair

For Mattel India

Sharondcosta.com
Brand Marketing
© Sharon D'Costa, 2015

Cafe Scrabble Championship

Launched in pertnership with Barista Lavazza and the Scrabble Association of India.

For Mattel India

Sharondcosta.com
Brand Marketing
© Sharon D'Costa, 2015

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Winner - Mattel Innovation Challenge

Launch of Superhero Toy Brands

Contributed to the launch of 3 popular superhero toy ranges- DC Comics' "The Dark Knight Rises", "Man of Steel" and Max Steel as a member of the core brand team.

The T-20 of Scrabble. ;)
I explored an alternative play pattern that was quick, engaging, competitive and fun for players of all ages, besides educational, of course.

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For multiple Mattel brands

Research - Branded Game Apps

Research and interactive presentation on how popular brands successfully used mobile gaming apps as part of their marketing strategy.

For Word-of-Mouse Creative

Sharondcosta.com
Brand Marketing

Digital Marketing - Investrata

The Investrata Foundation for Social Entrepreneurship is a nonprofit organization focused on helping socio-environmental entrepreneurs achieve scale and maximize impact as they address some of the planet’s most disconcerting challenges.

I also manage the @ImpactInvesting.in on Facebook, @ImpactIN on Twitter and the 'Impact Investing' group on LinkedIn. Have a look and join the conversation!

Web http://www.investrata.org/

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DESIGN PROJECTS

As a self-taught web and graphic designer, here is a snapshot of some of the independent work I've done.

A few rough edges, but I'm getting there. :)

WEB

Tripnavigator.in Website for Travel & Events company, Trip Navigator	Pictomojo.com Website for Digital art store, Pictomojo	Visolent.com Website for a Financial Services startup
GoVivaah.com Website for Destination Wedding and event planning company, GoVivaah	Product catalog site -Trip Navigator Product catalog site for Travel & Events company, Trip Navigator	AuthorNalini.com Portfolio website for a Children's author.
Coachingspectrum.com Website for Corporate Training and Leadership coaching firm, Coaching Spectrum	Sharondcosta.com My website :) The first one I designed.	Web banner for Trip Navigator
Website section for Trip Navigator

PRINT & EMAIL

PRINT AD

Designed a Print ad for Trip Navigator, featured in 'MICE Talk' magazine.

The ad highlights the launch and features of their web platform.

This was my first experiment with Adobe Illustrator.

PRESENTATION

WEB CONTENT

MISCELLANEOUS

Academic projects

AIMA 1st Place - Regional (West)

Presented the winning paper on "Building Sustainable Indian Multinationals -Agenda for action ". Published in AIMA's Annual journal.
The focus of our presentation was on Innovation and Kaizen as an integral part of an organization's strategy for sustainability.
This was a vastly different approach from that of the other p

The Reality Radio Project

Runner up- 'Osse Innover' - by IMT Ghaziabad -

Designed and presented an innovative concept for a Radio station for MTV, including content and marketing strategy at a national business school competition.
My team proposed the concept of 'Reality Radio'.
Competitors included teams from Management Institutes across the country (IMT-G, IIFT, FMS, NITIE, XLRI, etc.).

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Sharon D'Costa